Monthly Archives: June 2019

CANCER RESEARCH UK AND THE MISSING VALUES

Pretty much every organisation across every sector that is worth its salt will have a publicly stated set of values. The importance of ‘Values’ is so high that it has become standard practice that, in well run organisations, they are stated in the Mission Statement alongside the Vision and the Mission.

You know the kind of thing; we will act with integrity, we are customer focused, we source our products ethically, and so on.

Given the many issues with Cancer Research UK (CRUK) and Race for Life that Race 4 Truth has highlighted over the last year, we thought it would be interesting to seek out CRUK’s Values and compare them to reality.

We thought it would be as simple as visiting their website and looking their Values up. It wasn’t. Instead, after a couple of hours searching their site, we were left having to assume that they don’t have any values to share.

But then, they must do. Their website clearly states of its Council of Trustees; “Council’s role is to set the Charity’s strategic direction, monitor the delivery of the Charity’s objects, uphold its values and governance and guide, advise and support the Chief Executive, who leads the Senior Management Team towards achieving the Charity’s vision and purpose.”

So, we searched again. And, buried on page 39 of CRUK’s Annual Report, we found a list of “promises” to the organisation’s supporters. The first of these states; “To be transparent about where your money goes.” That sounded a lot like a Value to us so we searched the website for more information and finally found CRUK’s ‘Fundraising Promise.’

Here, they expand on the line in their Annual Report by stating that they promise “To be transparent about where your money goes.” They go on to say: “For every £1 donated, over 80p is used to beat cancer.”

Except, it isn’t. Their ‘transparency’ doesn’t stretch to telling their supporters that, according to CRUK’s own annual report, nothing from the following goes to funding research, and nothing from the following list is included when calculating that 80p:
-Income from event entries and tickets (eg Race for Life)
-Income from event merchandising
-Income from commercial sponsorship of events
-Income from high street ‘charity’ shops

Transparent? More like a broken promise.

The ‘Fundraising Promise’ goes on to state; “We are proud to champion the principles of honesty, accountability and transparency when fundraising.” Perhaps they should add; “as long as we don’t have to tell you that by entering the Race for Life you have given not a single penny to research.” Indeed, when advertising entries for the Race for Life they even use the (misleading) tag line ‘this is beating cancer.’ 

Honesty? They have lied about the origins of the Race for Life for 25 years and, once provided with evidence, refused to put the lies right by telling truth. They even supported a fraudulent claim by then employee Jill MacRae that she had created the event. They now know she didn’t but have failed to right that wrong.

Accountability? To whom exactly. Handily, they don’t say.

Transparency? Well, when directly asked how much of the sponsorship money raised by Race for Life participants funds research they were (again) very careful with their wording (ie not transparent). “100% of it goes to Cancer Research UK.”

Note, to “Cancer Research UK”, not to cancer research. Far from funding research, a chunk of that money funds sky high salaries, expensive offices, glossy TV commercials, and more.

Transparent?

And their CEO Michelle Mitchell cannot claim to be unaware of the importance of clear values. Under her leadership in her previous role as CEO at the Multiple Sclerosis Society, a clear set of values was put in place. But then, Mitchell is already rewriting the book in her new role, especially when it comes to hypocrisy. And what of the CRUK Council of Trustees responsible for “upholding its values?” Are none of them asking questions?

We were searching for Values, a set of standards to which Cancer Research UK hold themselves responsible. In their place we found empty promises already broken.

They have lied about the Race for Life for 25 years, they deliberately mislead their supporters while claiming transparency, they claim accountability without saying to whom. Why should we believe a single word they say? Cancer Research UK, an integrity free zone, would like you to trust them with your hard earned money. Just don’t ask them where it goes.

If it matters to you, why not ask Michelle Mitchell directly. Her Twitter handle is @Michelle_CRUK – we are sure she would love to hear from you and to explain CRUK’s values and (broken) promises.

In the Race 4 Truth, Cancer Research UK are lagging behind.

RACE FOR LIFE CAUGHT (ALMOST) BEING HONEST!

Followers of the Race for Life’s social media were stunned yesterday when a tweet appeared which was (almost) honest.

After years of deliberately misleading followers by failing to let them know that not a single penny of their entry fee goes to fund research, they tweeted; “remember, your entry fee can’t beat cancer – only you can.”

While still not stating the full facts, it is about as honest as Race for Life have been in years about how much of the income generated by the event actually funds research (and not the gravy train it has become).

For clarity, none of the entry fee funds research, none of the merchandise sales fund research, none of the commercial sponsorship funds research, none of the local authority support funds research, and an unclear amount of income raised via individual fundraising funds research (definitely less than 79% although Cancer Research UK have yet to reply when asked).

In the Race 4 Truth, Cancer Research UK are lagging behind.

CRUK TV APPEAL NEEDS 18000 DONORS JUST TO FUND HIGHLY PAID CEO

We have probably all seen those television advertisements pleading with you to “donate just £2 a month to cancer research.”

The glossy productions tug at the heartstrings and surely only the hardest of hearts would not be moved to being at least tempted to sign up?

But what the glossy advertisements don’t tell you is that Cancer Research UK need over 18,000 to sign up to donate “just £2 a month” for a year solely to cover the cost of Michelle Mitchell, their Chief Executive, one of, if not the, most expensive in the sector.

And that is without including the cost of making the commercial and of buying the prime time advertising slots!

A charity headed by someone on a basic (yes, without add ons) of £250,000 per annum, is asking hard working people on minimum wages and average salaries who are struggling to get by, to find extra to help fund corporate style excesses, cleverly disguised by playing on their emotions for a reaction.

Please, make sure that when you donate your hard earned money, it is more likely to be used for research into cancer than to pay the grossly inflated salaries at a charity which lies about the origins of its own largest fundraising event (the Race for Life) and refuses to to recognise the creator of that event while hypocritically giving and accepting all sorts of recognition to and from others.

How? Choose a different charity which funds and supports research into cancer as a priority over self serving salary packages, lying to its followers, and mind boggling hypocrisy.

*On-costs calculated using https://goodcalculators.com/true-cost-of-an-employee-calculator/

RACE FOR LIFE HERO NOMINATIONS ONCE AGAIN HIGHLIGHT THE HYPOCRISY AND LOW INTEGRITY OF CANCER RESEARCH UK

Two days ago we posted an article which, once again, highlighted the hypocrisy of Cancer Research UK. The article pointed out their hypocrisy in asking people to nominate their Race for Life hero while, for  the last 25 years, they have refused to give the event’s creator, Jim Cowan, any recognition at all.

We suggested that without Jim the near £1 Billion raised through the event would never have been possible. We highlighted the organisation’s hypocrisy and how they have refused to distance themselves from the fraudulent activities of Jill MacRae, the employee who faked creating the event herself. We pointed out their campaign to whitewash Jim’s name from the event’s history.

We then asked you to speak against the hypocrisy, the lack of integrity, and nominate Jim Cowan as your Race for Life hero. To nominate the person without whom none of it would have happened.

And, lots of you did. Thank you.

And, guess what? Cancer Research UK and the Race for Life have again highlighted their hypocrisy and their lacking integrity. On both Twitter and on Facebook, those nominating anyone other than Jim have been asked to email their nomination in while those nominating Jim have been ignored (see screen grab examples below).

It is an incredible demonstration of low integrity, even of ballot rigging. It is a classic example of hypocrisy. 

They would like a Race for Life hero. Just not one they are trying to ignore and remove from the history of the event he created.

And, if we can’t trust Cancer Research UK’s integrity on this issue, why should we trust them on any other; such as with our money?

Don’t take our word for it. You can check on their Twitter post and responses here: https://twitter.com/raceforlife/status/1138041357308694528

And you can check on their Facebook thread here: www.facebook.com/raceforlife/photos/a.10150132516578689/10157672661123689

Please continue to help us in ensuring Jim Cowan is not whitewashed from the history of the Race for Life and that he finally gets the recognition he so richly deserves. Please continue to let Race for Life and Cancer Research UK know how you fell. Please follow Race 4 Truth on Facebook, Twitter, Instagram, and through this website.

Thank you for your support. We’re not going away until Jim gets the recognition he deserves.

In the Race 4 Truth, Cancer Research UK are lagging behind.

Please note, we are not in any way suggesting those other people nominated are not worthy. Quite the opposite. We believe anyone who goes above and beyond deserves recognition. Especially the man who created an event which has raised nearly £1 Billion and has been copied by so many other charities since.

NOMINATE YOUR RACE FOR LIFE HERO

In yet another bout of hypocrisy, Cancer Research UK are asking people to nominate their Race for Life hero (or heroes). 

This is the same organisation which refuses to recognise, let alone thank, the man who created the Race for Life; the man without whom none of the near £1billion it has raised would have been possible. Instead, they are trying to airbrush that man, Jim Cowan, from the event’s history while taking no steps to distance themselves from the fraudulent activities of Jill MacRae, the employee who faked creating the event herself.

Why not help us to speak against this hypocrisy, this lack of integrity; why not nominate Jim Cowan as your Race for Life hero; why not nominate the person without whom none of it would have happened?

To do so on Twitter, follow this link: https://twitter.com/raceforlife/status/1138041357308694528

To do so on Facebook, follow this link: www.facebook.com/raceforlife/photos/a.10150132516578689/10157672661123689

Join us in ensuring Jim Cowan is not whitewashed from the history of the Race for Life and that he finally gets the recognition he so richly deserves.

In the Race 4 Truth, Cancer Research UK are lagging behind.

CANCER RESEARCH UK HYPOCRITE IN CHIEF AT IT AGAIN

Cancer Research UK have long maintained a highly hypocritical stance when it comes to giving recognition where it is due. And their new CEO appears keen to continue the tradition.

We have previously reported how she refuses to any recognition to Jim Cowan for creating the Race for Life while happily accepts recognition for herself, not least in the form of an OBE.

And with the announcement of the Queen’s Birthday Honours list, she is at it again. Her and her integrity free, hypocritical charity are happy to accept recognition, and tell the world about it. But the silence over Jim Cowan continues, the airbrushing of his name from the Race for Life’s history continues.

We are not suggesting that any of the awards and recognition Mitchell refers to in her tweets are not deserved. We believe in due recognition being given wherever it is merited. It is the hypocrisy displayed by Mitchell and the organisation she heads we find mind-boggling.

It is dictionary definition, classic hypocrisy.

In the Race 4 Truth, Cancer Research UK are lagging behind.

CANCER RESEARCH UK’S THANKS SOUND VERY HOLLOW AS LONG AS THEY IGNORE RACE FOR LIFE CREATOR

This week is Volunteers Week and Cancer Research UK and Race for Life have been busy using social media to thank some who have been giving their time and supporting them in one way or another.

This is how it should be. Those who support them, or any other cause, should be given due recognition and thanks for their contribution no matter how small or large.

However, conspicuous by its absence is the long awaited recognition of, and thanks to, Jim Cowan, the man who created the Race for Life, an event which has been incredibly successful and raised hundreds of millions over the last quarter of a century.

Cherry picking those you thank and those you give recognition to undermines the sincerity of your message. By being selective, it gives the impression that it is hollow words driven by PR, and not a genuine appreciation of support given.

Meanwhile, worse than neither recognising nor thanking Jim, Cancer Research UK are instead trying to whitewash his name from the event’s history. After lying about the its origins for 25 years before being exposed, after supporting the fraudulent claims of their former employee Jill MacRae (who falsely claimed to be the event’s originator to bolster her CV), rather than set the record straight they choose to pretend the lies never happened, not correct them, and pursue a policy of not giving anyone credit for creating the event.

The hypocrisy is mind-boggling when you consider both Cancer Research UK’s Chair, Leszek Borysiewicz, and its CEO, Michelle Mitchell, have both been happy to accept recognition and thanks for themselves, not least a knighthood for Borysiewicz and an OBE for Mitchell.

Volunteers Week presents an opportunity for Cancer Research UK to set the record straight. Instead, they continue to show little integrity, poor ethics, low morals and act hypocritically. Calling their selective thank yous double standards, would be a huge understatement.

In the Race 4 Truth, Cancer Research UK are lagging behind.

ONE YEAR AFTER WE CAUGHT THEM OUT CANCER RESEARCH UK STILL MISLEADING THE PUBLIC

On 31st May last year we called out the Race for Life after they tweeted deliberately misleading information.

They tweeted, as they continue to do so almost daily, that simply entering the Race for Life supports research into cancer. We challenged them on this knowing that not a single penny of the entry fees supports research, something they don’t even admit in the small print on the event website.

It is deliberately misleading at best, an outright lie at worst. And, given they have at least 25 years of form for lying, we know which we believe it is.

Following our challenge, via Twitter, they replied acknowledging that the entry fee does not support cancer but covers the cost of staging the event. 

They went on to state; “This enables all the sponsorship money, raised by our amazing supporters, to go directly to Cancer Research UK’s ground-breaking and life saving research.”

But does it? We challenged them to confirm that ALL of the sponsorship raised goes directly to research (as their tweet claimed). Going to Cancer Research UK does not mean funding research. It can mean funding the CEO’s £1/4 million per annum salary, or the 219+ employees earning over £60,000p.a., or the expensive central London and regional offices, or the glossy TV ads, or, or, or….. it all comes out of funds raised by an unsuspecting and (deliberately) misled public.

Their reply? There hasn’t been one. One year later and despite several prompts from us, Cancer Research UK have failed to confirm or comment on something we know not to be true.

And, as with all messages from this integrity lacking charity, read that tweet carefully. It refers to sponsorship raised by followers, very deliberately excluding corporate sponsorship. No, we can’t trace where that ends up either.

Rather than admit a second time to misleading the public, the Race for Life has opted for silence, for ducking the issue. For not admitting to a lie.

The absence of any confirmation does not surprise us though. Cancer Research UK have form for not saying things, phrasing things cleverly, and using false stories, in order to create a misleading impression of their events and where money raised through those events goes.

It is a fact that they have spent a quarter of a century spinning a range of different yarns as to who  actually created the Race for Life and, in doing so, denying any recognition to the person who actually did.

Having been called out on these tales, rather than accept they got it wrong, they now take an official line of “not recognising anyone.” And why tell the truth when simply missing it out, covers up the lies and fits your agenda better?

For example, why tell people that none of their Race for Life entry fee funds research into cancer? Far better not to mention it at all and leave people with the impression it does through statements such as, “this is beating cancer.” How the entry fee “is beating cancer’ is anyone’s guess when none of it goes to any research. But let’s not tell anyone.

And then, rather than the (deliberate?) omissions, look out also for the cleverly phrased statements, such as the one we sought clarification on. Contradicting the tweet we quote above, the Race for Life website states that sponsorship raised goes to Cancer Research UK (not to research) raising questions as to what percentage actually finds its way to funding any research? 

But don’t ask, they won’t reply. They never admit to their lies, even when caught out. Indeed, on the entry fee lie, they continue to spin it out on a regular basis. Cancer Research UK ; less an integrity gap, more an integrity free zone.

What percentage of the sponsorship, raised and donated in good faith, actually funds research? 

In the absence of any reply, and in the face of the same deliberate lies/misleading statements still being repeated, study Cancer Research UK’s form and draw your own conclusions.

In the Race 4 Truth, Cancer Research UK are lagging behind.