Tag Archives: Imperial Cancer Research Fund

THE RACE FOR LIFE WAS JIM COWAN’S ORIGINAL IDEA, AS HIS 1993 PROPOSAL LETTER PROVES

Early in 1993, John Cowan was diagnosed with the Prostate Cancer which would eventually take his life. The diagnosis motivated John’s son, Jim, to create a fundraising event to support the fight against cancer.

Through the summer of 1993, he researched what events already existed and searched for a ‘gap in the market’ – a gap big enough that it could be fully exploited to raise significant funds and increase awareness.

Although his starting point was his father’s Prostate Cancer, he ended up creating an event which raised funds for, and raised awareness of, women’s cancers. That event was to be called ‘The Race For Life.’

Jim had already organised a number of different fundraising events for good causes and also organised some road running events.

Using the road running events as a starting point, he identified that women were seriously under-represented in running events, often with fewer than 15% of fields. It occurred to him that, surely, more women must want to run these events but, for some reason, weren’t, So, he decided to discover why not?

He found three key things were preventing women from taking part in road running:

1. The distances were generally considered too long. At the time most events were 5 miles and further. 5km road events were few and far between, 5000m being seen more as a track athlete’s event.

2. The events that were available were not viewed as ‘female friendly.’ The general atmosphere was very male dominated and, it was felt, unwelcoming for women.

3. Existing races were overly competitive, very serious and, put simply, just not fun.

Jim realised that, providing a solution to these issues would combine very well with his desire to create a new fundraising event to support the fight against cancer. That solution was to create a series of 5km runs, open only to women, which focused on fun not on competition. He called his idea, ‘The Race For Life.’

Initially, Jim took his idea to a breast cancer charity which, following consideration, declined the idea having decided it would not work. Then a conversation with a friend at his local athletic club opened the door to making an approach to the Imperial Cancer Research Fund (ICRF – Cancer Research UK’s former name). That friend was about to start temping at the charity and promised to find a contact name for Jim to approach.

This she did, and on 5th October 1993 Jim wrote to ICRF’s Events Manager, Jill MacRae (nee Baker), outlining his idea. A meeting was arranged, which then led to Jim organising the very first Race for Life in Battersea Park in 1994.

The rest should be a matter of historical record. However, following the successful launch Jill MacRae decided to falsely claim the idea as her own and ICRF, and later CRUK, have denied the idea was Jim’s, coming up with a range of different stories and whitewashing him from any mention in association with the event.

It is time for Cancer Research UK to do the right thing, stop the lies, and recognise Jim for his amazing creation, one which has benefitted the charity by many hundreds of millions of pounds, opened up running to women, and which changed the fundraising landscape in the UK forever.

And, one which should be a fitting tribute from a son to his deceased father.

Below, a copy of Jim’s original letter proposing the Race for Life to ICRF/CRUK.

IF NOT JIM COWAN, WHO DO CANCER RESEARCH UK CREDIT WITH CREATING THE RACE FOR LIFE?

Given Cancer Research UK’s continued lies about Jim Cowan and the claim he did not create the Race for Life, even recently costing him a job offer, you would think they would offer a consistent alternative as to where the event started, as to how it was created.

After all, they must have records of the discussions and the meetings which led to the event’s creation? And, given that, surely they paint a consistent story as to the events beginnings?

Well, no. They don’t. But that is the problem with falsehoods, eventually you forget what you claimed and claim something else. And, of course, you have no evidence to support your fiction because it is just that, fiction. No records of discussions, of meetings, of correspondence. Because they don’t exist.

Interested in checking out Cancer Research UK’s false claims, we have done a little research which has exposed a story which keeps changing. There may be more and different claims, but in only one day’s digging, this is what we have uncovered:

1994

In a letter from Jill MacRae, its then National Events Manager, what was then the Imperial Cancer Research Fund (ICRF) credited Jim Cowan with coming to them with the original idea for the Race for Life. This was the last time they were honest about who created the event.

1995

After severing all ties to Jim Cowan, Jill MacRae started to claim she came up with the Race for Life herself. It would appear that ICRF believed her. She went on to build a career on the false claim.

2000

In an article in the 19th July issue of Athletics Weekly, an ICRF spokesperson claimed that the Race for Life was based on, “a concept from America called Walk for a Cure.”

In the same issue of Athletics Weekly, a letter from Louise Holland, ICRF’s Race for Life Director, stated, “the concept was taken from the Susan Komen Foundation.”

2013

In November of 2013, Jill MacRae contacted Jim Cowan via Linked In and email threatening legal action if he did not stop claiming to have created the Race for Life. Supported by Jane Arnell, Tony Elischer, and Sarah Guthrie (former colleagues of hers at ICRF/CRUK), she claimed they were all “shocked” by Jim’s “misleading claims.” MacRae claimed to have never heard of Jim Cowan and asserted that her colleagues had not either. This 1994 letter from Jill MacRae to Jim Cowan exposes that lie. We will be sharing more evidence that includes correspondence to and from Jill Macrae to support Jim’s position in the coming days and weeks. 

Also in November of 2013, Jill MacRae amended the Race for Life entry on Wikipedia to state; “Race for Life was created by fundraisers Jill MacRae (nee Baker) and Jane Arnell at what was then the Imperial CancerResearch Fund.” At Jim’s request, supported by evidence, Wikipedia amended the page to show the truth, that the creator of the Race for Life was him.

On 12th December, Jim Cowan responded to Jill MacRae’s threats stating; “To say that I am surprised at both your claims and your accusation would be an understatement. Your cynical duplicity in laying claim to the original idea is preposterous and your accusation that my own claims are untrue is a gross misrepresentation of the facts.”

Jim has not heard from MacRae, or her colleagues, since. Why not, we wonder?

2016

Jim Cowan was advised that the website ‘Informed Edinburgh’ had carried an article titled ‘Spotlight on Jill MacRae’ in which she stated; “I created the Race for Life and organised the very first 5K event way back in 1993 (sic), when I was National Events Manager at what is now Cancer Research UK. The article was removed after Jim contacted the website advising them that, “Ms MacRae knows this not to be the case.”

2017

In May 2017 , Nicki Ford from Cancer Research UK stated, “We do not publicly credit anyone with originating the event.”

In September 2017, Cancer Research UK’s Chairman, Prof. Sir Leszek Borysiewicz, stated, “We do not credit anyone with originating the event.”

It would appear that, unable to prove any of the previous claims Cancer Research UK and, primarily, Jill MacRae had made about the creation of the event, the policy was now to simply shut up and claim nothing.

2018

Maybe she didn’t get the memo shared by Ford and Borysiewicz, or maybe it was just time to change the claim again, but this month (May), Cancer Research UK’s current National Events Manager, Annette Quarry, stated that the original pilot was from yet another different source, this time the American Cancer Society.

We now wait with baited breath for the next claim as to the creation of the Race for Life. There are two things we know for sure though:

  1. While CRUK’s story keeps changing, Jim Cowan’s has remained consistent throughout.
  2. While CRUK and their various employees (current and former) have offered no supporting evidence for any of their claims, Jim Cowan has. Race 4 Truth will be sharing more of that evidence over the coming weeks.

CORRESPONDENCE FROM IMPERIAL CANCER RESEARCH FUND CONFIRMS THE ORIGINAL IDEA WAS JIM COWAN’S

Cancer Research UK might continue to deny Jim Cowan had anything to do with the Race for Life but, in doing so, they ignore correspondence which clearly shows that he came to them with the ‘original idea’ (their words).

One such example is this letter from the Imperial Cancer Research Fund’s (Cancer Research UK’s former name) then National Events Manager Jill MacRae in which she states; “Mr Cowan came to us with the original idea and worked alongside us to both promote and organise the event.”

Interestingly, as we will evidence in a future article, Jill MacRae is one of the people who has since claimed to have created the event herself, one of many ‘stories’ used by Cancer Research UK to deny Jim the recognition he so rightly deserves.

It is time for Cancer Research UK to stop lying and to put right the wrongs done to Jim and give him the credit he deserves.