Monthly Archives: June 2023

CANCER RESEARCH UK’S BROKEN ‘FUNDRAISING PROMISE’

On page 62 of Cancer Research UK’s most recent Annual Report is their ‘fundraising promise’. One part of that ‘promise’ is, “to be transparent about where your money goes.”

Except, they aren’t. Worse, they know they aren’t. Which means, they know they had no intention of keeping that promise when they made it. And there is a word for that, it is called a lie.

As an example, on Cancer Research UK’s own website, there is no reference as to where the entry fee for the Race for Life goes. We know already that it does not go to research but CRUK won’t tell you that.

On the Race for Life’s ‘About Our Events’ page, at the bottom there is a link to ‘Where Your Money Goes.’ Only, the page does not tell you where your money goes. It tells you what various amounts of money can buy or support but not where your entry fee goes.

Is that being ‘transparent about where your money goes?’

Rather than be honest and state what percentage of your entry fee funds any research (i.e. be transparent about it), they choose not to mention it at all.

Rather than be honest and state what percentage of any money you spend on merchandise funds any research (i.e. be transparent about it), they choose not to mention it at all.

And, rather than be honest and tell you what percentage of money raised through sponsorship funds any research (i.e. be transparent about it), they choose not to mention it at all.

Is that being ‘transparent about where your money goes?’

The truth is that not a penny from your entry fee funds any research, not a penny from merchandise sales funds any research and, despite being pushed, they won’t say what percentage of money raised through sponsorship funds research.

And what of their Race for Life television commercial? Is that ‘transparent about where your money goes?’

Of course not.

There is no mention of where it goes, only the lie by omission and the oft used (but deliberately misleading) claim; ‘sign up today for your local Race for Life event and together we will beat cancer.’ 

It is a topic we have visited, and revisited, over the years and yet Cancer Research UK show no signs of being honest about where this money does (or, more accurately, does not) go. To use their own term, they show no signs of being ‘transparent’ about where your money goes, despite brazenly promising to do so in their Annual Report.

The only possible conclusion to be drawn is that they are being deliberately dishonest, promising to do something with absolutely no intention of doing it. That fundraising promise is nothing other than a broken promise, a promise the knew they would break as they were making it.

It is just another Cancer Research UK lie in a long history of lies, deceptions, hypocrisy, fraud, and generally poor ethics. And, of course, of broken promises.

See also:
Race For Life Tweet Confirms That None Of The Entry Fee Goes To Funding Research Into Cancer
Race For Life’s Triple Deception Misleading Supporters

In the Race 4 Truth, Cancer Research UK are lagging behind.

RUNNERS NEED – JUST ANOTHER BIG BUSINESS WITH NO INTEGRITY

Imagine you are a specialist running company and you get the opportunity to become a corporate partner with one of the largest running events in the country.

You’d be a fool to turn that opportunity down, wouldn’t you?

Then, imagine that after signing up you are warned that your new partner is not who they appear to be, not what they claim. You are warned of serious ethical and honesty issues, that the organisation behind the event lacks integrity.

What would you do then?

Runners Need wrote back to the person who had warned them stating that they carefully consider who they associate their brand with, especially when it comes to partnerships. They undertook to review the information they had been given and take any action they felt appropriate to ensure their business, “remains aligned to its core values.”

Only they didn’t. It was lip service. No meaningful review took place. 

How do we know this? Because the individual writing to them was Race for Life creator Jim Cowan, and he had advised them that he had evidence to support everything he said about Cancer Research UK should they wish to see it.

But they didn’t ask to see any of it. Their ‘review’ did not include looking at evidence. Seriously?

What does that tell you about those ‘core values’ they claimed to be so keen to remain aligned with?

And, next time you want fair, impartial advice on a pair of running shoes or other kit, what does it tell you about any advice you might receive from Runners Need?

Are they selling you the right pair of shoes for you and your particular running style? Or are they only claiming to do that, while actually selling you the pair which serves their own self-interest most?

Based on their opting to continue their partnership with the Race for Life, based on their deliberately ignoring evidence offered as part of their ‘review’, which do you believe?

Runners Need’s deliberate ignoring of evidence in pursuit of corporate greed tells everything about the ‘core values’ to which they referred. Core values devoid of morals, of honesty, of integrity. Core vales based only in serving self.

In the Race 4 Truth, Cancer Research UK and Runners Need are lagging behind.