RACE FOR LIFE’S TRIPLE DECEPTION MISLEADING SUPPORTERS

Cancer Research UK and the Race for Life have been keen to tell anyone entering the event that “this is beating cancer.” The home page for the 2019 events proudly boasts; “Cancer Research UK’s Race for Life is a series of events raising money for research into all 200 types of cancer.

But what they don’t share is the triple deception of where income generated by the event really goes (or doesn’t go). But then, that might slow the gravy train and spoil the narrative.

Deception number one is when you enter the Race for Life. You think ‘this is beating cancer’ because that is what Cancer Research UK have told you. You might think you are supporting research into cancer, because that is what they have led you to believe. What they don’t tell you, unless pressed, is that not a single penny of that entry fee supports research into cancer. It is all absorbed by sky high event costs. It is a lie by omission. It is a deliberate deception.

Deception number two is when you purchase some Race for Life merchandise. You again think ‘this is beating cancer’ because that is the story Cancer Research UK are telling. You might again think you are supporting research into cancer, because that is what they have led you to believe. And yet, Cancer Research UK’s own Annual Report tells us that no income from merchandising goes to research. Another lie by omission. Another deliberate deception.

Deception number three comes if and when you raise sponsorship for your Race for Life. You think ‘this is beating cancer’ because, again, that is what they tell you. And, again, you might think you are supporting research into cancer, because that is what they have led you to believe. But read that small print carefully; sponsorship does not go to research into cancer, it goes to Cancer Research UK, a subtle but important difference. Why? Because this means salaries, office costs, marketing, PR, and other costs come out of your fundraising before any finds it way to actual research. The choice of words used is deliberate. The deception is deliberate.

How much finds it way to research? It is impossible to say. Entry fees and merchandise sales (along with other income streams) are not even included in the figures they use to calculate the percentage of their income which actually does go to research, artificially increasing the percentage they use (80% but, given the numerous sleights of hand, likely considerably lower).

We have asked on numerous occasions for clarification but, to date, have not received a reply.

So, when Cancer Research UK and the Race for Life tell you, “this is beating cancer” take the statement with a large pinch of salt. When they tell you, “Cancer Research UK’s Race for Life is a series of events raising money for research into all 200 types of cancer.” Take another large pinch of salt.

None of the event entry fee, none of the income from merchandising, and only an unclear percentage of sponsorship funds raised go to actual research into cancer. The rest? The gravy train has to be funded from somewhere. But they won’t tell you that.

In the Race 4 Truth, Cancer Research UK are lagging behind.

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