In July we reported how Race for Life creator Jim Cowan had written open letters* to the sponsors of the Race For Life to highlight Cancer Research UK’s flawed in-house inquiry into the event’s origins and asking them to use their influence as event partners to lean on CRUK to open that inquiry up to public scrutiny. After all, if it was a properly conducted and honest inquiry, what could they possible have to hide by doing so?

In his letters Jim stated; “I am asking you to consider what asking Cancer Research UK to open their inquiry to public scrutiny would say about your corporate and brand values? And, I would ask you to consider what not doing so would infer about those same values?”

Surely, what was being asked of the leaders of each of these companies was a reasonable request. That is, assuming those companies have the integrity and the moral compass to care about right and wrong, to care about the ethics and values of organisations they partner with and promote their brands through.

Sadly, none of them do. Over three months later only one has even bothered to reply. A Tesco ‘Customer Service Specialist’ replied stating that they were unable to hep with the matter. Global Radio (owners of Heart FM) and Scottish Power have not replied at all.

What does this say about the values of these three companies? What does it say about their moral and ethical positions, about their integrity? Obviously they see no issue in partnering with unethical organisations of dubious morals, organisations with a history of dishonesty who have been evidenced to look the other way when employees commit fraud. We know this because that is the history of Cancer Research UK and the Race for Life, catalogued on this website

We decided to look further and to research the stated values given by each company online.

Tesco’s ‘Core Purpose and Values’ statement does not make any reference to ethics, morals, integrity or honesty. None. Given this, given these values hold no relevance to Tesco, maybe their lack of interest in intervening to ask CRUK to display some integrity should not be surprising?

Tesco’s statement does state; “we treat people how they want to be treated.” Clearly not in the case of Jim Cowan. It also states; “every little help makes a big difference.” Maybe it does. If only Tesco could be bothered to offer that help. Especially on a matter of truth and honesty, of integrity.

Scottish Power’s parent company, Iberdrola, has a clear statement of ‘Our Values’ on its website. Under the section titled ‘Sustainable Energy’ they give ‘ethics’ as one of those values along with ‘responsibility’ and ‘transparency.’

And yet, their ethics do not stretch to having questions for a partner (CRUK) who has been evidenced several times over to act without ethics, without either morals or integrity. What does this say of ‘responsibility?’ Obviously only responsible enough to turn a blind-eye to wrong doing but not responsible enough to address it. And how believable is a value of ‘transparency’ in a company willing to look the other way when one of its partners (CRUK) acts without any transparency by keeping a flawed inquiry in-house, avoiding any public scrutiny?

And what of Global Entertainment, the owner of Heart FM? Despite searching, we could not find any Values Statement for the company at all. The closest thing we could find was on the ‘About’ page of their website where they state; “People may forget what you said, people may forget what you did, but they’ll never forget how you made them feel.” They might want to run that statement past Jim Cowan and ask him how their turning a blind eye to Cancer Research UK’s lack of ethics, lack of transparency, lack of integrity, makes him feel?

We also found a report in The Guardian newspaper from March 2010 reporting on Global’s (then) new Mission Statement. It included the line; “here’s to the obsessive ones who don’t walk by anything they can put right themselves.” We can only assume that Global have changed their mind about that one as they walked past this issue without even a sideways glance.

It is clear that Cancer Research UK and the Race for Life have found three partners who mirror their own shady values, who lack the ethics, morals or integrity to stand up and do the right thing.

In the cold light of day the ‘values’ talked about on the websites of Tesco, Global and Iderbrola are little more than empty words, window dressing covering up an absence of integrity they would rather their customers do not see.

And Cancer Research UK’s so-called inquiry remains hidden from any public scrutiny. The silence remains deafening.

In the Race 4 Truth, Cancer Research UK, Tesco, Scottish Power, and Heart FM are all lagging behind.

*The open letters from Jim Cowan to the sponsors of the Race for Life were dated 28th July 2021 and all were sent by recorded delivery. They were addressed to:
Ashley Tabor-King, Founder & President, Global Entertainment & Talent Group Limited. 
Keith Anderson, Chief Executive Officer, Scottish Power Renewables & Chief Corporate Officer, Scottish Power.
Ken Murphy, Chief Executive Officer, Tesco.