As we have regularly reported, Cancer Research UK and the Race for Life already have form for using the truth liberally, being disingenuous with followers and with omitting key details to mislead supporters. Now they are at it again.

We have exposed Cancer Research UK and the Race for Life over their use of deliberately misleading communications before.

Sometimes it has been lying by omission, for example by not letting people know that none of their Race for Life entry fee goes to support research.

Or when they cleverly tell people that all the funds raised go to Cancer Research UK; as we pointed out not the same thing as going to research into cancer.

Then there was the discovery that when they calculate how much of their income does go to research, they fiddle the figures by deliberately omitting numerous income streams including Race for Life entry fees, merchandising, high street stores, and more, thus significantly inflating the percentage figure they claim.

Now, yesterday (24th September), the CRUK Events East Twitter feed (@CRUKEventsEast) posted a series of tweets stating; “The money you raised from completing Race for Life events….this summer will go directly into life-saving research” (our italics).

Only it won’t. It will go to directly to Cancer Research UK from where a percentage will find its way towards funding research. But not before 3964 members of staff have been paid (219 of whom earn over £60,000 with the top five earners receiving over £1 million between them each year). Not before expensive offices are paid for. Not before glossy marketing and advertising campaigns are paid for, such as the ‘donate £2 a month’ TV campaign which requires 18000 annual subscribers just to pay their CEO.

“Directly into life-saving research.” Their words.

Dishonest or disingenuous? You decide.

Misleading and clearly incorrect? Definitely.

In the Race 4 Truth, Cancer Research UK are lagging behind.