Tag Archives: Misleading

CANCER RESEARCH UK DONATIONS SUPPORTING FAT CAT SALARIES

We have exposed the lack of transparency Cancer Research UK has when it comes to where your donations go on numerous occasions. We have exposed the creative exclusion  of certain income streams which give the impression that a higher percentage of funds raised support research than actually do. We exposed possible fraud, misinformation, hypocrisy, and more. Now, we turn our attention to how much of the money the public give to CRUK funds not research, but fat cat salaries. You may be surprised.

The Chief Executive’s salary alone (£240,000 + benefits) requires 18,000 people supporting CRUK’s “donate just £2 a month appeal” for twelve months each after ‘on-costs’ are applied.

Using that same calculation, how many people donating “just £2 per month” does it take to pay CRUK’s top earners? 

Starting at the very top, CRUK’s top five earners receive over £1 million between them each year. Yes, you read that correctly. Over £1 million.

According to the 10 Percent Campaign, a further 219 CRUK employees earn over £60,000 per annum. This is up from 160 in 2013 and second only to Save The Children, and three times more than the next highest.

Let’s be kind to CRUK and assume that those 219 earn £60,000 and not, as is likely, more, meaning our calculation will be on the low side. That is still a whopping £13,140,000 every year, without on costs.

Let’s add the top five earners £1 million and then calculate on costs to understand how much CRUK needs to raise just to fund these positions BEFORE it funds any other jobs, offices, marketing……..oh yes, and research.

The figure is a mind boggling £24,745,000. Yes, you read that correctly, nearly £25 million, and remember our calculation is on the LOW side. Paying that amount would require over 1 million people to donate “just £2 a month’ for the full year. One million. Just to pay their top salary earners.

And these 224 employees make up less than 6% of CRUK’s total workforce of 3964. Again, yes, you read that correctly. Nearly 4000 people need paying, 224 at mind boggling rates, before a single penny funds the research you thought you were supporting. 

And then, the cost of making that “just £2 a month” commercial, CRK’s other slick marketing, office costs, a legal team the size of which would make many corporates blush, and more, and more, also come before any research is funded.

When you donate your hard earned money, it is worth considering what you are supporting. Is it research into cancer or a large, slick machine, which misleads, misrepresents, and which acts both hypocritically and unethically, lying about the origins of its own largest fundraising event (the Race for Life).

In the Race 4 Truth, Cancer Research UK are lagging behind.

Notes:

Article first published on 6th September 2018.

Using 2016 salaries.

On-costs calculated using www.icalculator.info 

RACE FOR LIFE’S TRIPLE DECEPTION MISLEADING SUPPORTERS

Cancer Research UK and the Race for Life have been keen to tell anyone entering the event that “this is beating cancer.” The home page for the 2019 events proudly boasts; “Cancer Research UK’s Race for Life is a series of events raising money for research into all 200 types of cancer.”

But what they don’t share is the triple deception of where income generated by the event really goes (or doesn’t go). But then, that might slow the gravy train and spoil the narrative.

Deception number one is when you enter the Race for Life. You think ‘this is beating cancer’ because that is what Cancer Research UK have told you. You might think you are supporting research into cancer, because that is what they have led you to believe. What they don’t tell you, unless pressed, is that not a single penny of that entry fee supports research into cancer. It is all absorbed by sky high event costs. It is a lie by omission. It is a deliberate deception.

Deception number two is when you purchase some Race for Life merchandise. You again think ‘this is beating cancer’ because that is the story Cancer Research UK are telling. You might again think you are supporting research into cancer, because that is what they have led you to believe. And yet, Cancer Research UK’s own Annual Report tells us that no income from merchandising goes to research. Another lie by omission. Another deliberate deception.

Deception number three comes if and when you raise sponsorship for your Race for Life. You think ‘this is beating cancer’ because, again, that is what they tell you. And, again, you might think you are supporting research into cancer, because that is what they have led you to believe. But read that small print carefully; sponsorship does not go to research into cancer, it goes to Cancer Research UK, a subtle but important difference. Why? Because this means salaries, office costs, marketing, PR, and other costs come out of your fundraising before any finds it way to actual research. The choice of words used is deliberate. The deception is deliberate.

How much finds it way to research? It is impossible to say. Entry fees and merchandise sales (along with other income streams) are not even included in the figures they use to calculate the percentage of their income which actually does go to research, artificially increasing the percentage they use (80% but, given the numerous sleights of hand, likely considerably lower).

We have asked on numerous occasions for clarification but, to date, have not received a reply.

So, when Cancer Research UK and the Race for Life tell you, “this is beating cancer” take the statement with a large pinch of salt. When they tell you, “Cancer Research UK’s Race for Life is a series of events raising money for research into all 200 types of cancer.” Take another large pinch of salt.

None of the event entry fee, none of the income from merchandising, and only an unclear percentage of sponsorship funds raised go to actual research into cancer. The rest? The gravy train has to be funded from somewhere. But they won’t tell you that.

In the Race 4 Truth, Cancer Research UK are lagging behind.

RACE FOR LIFE CAUGHT (ALMOST) BEING HONEST!

Followers of the Race for Life’s social media were stunned yesterday when a tweet appeared which was (almost) honest.

After years of deliberately misleading followers by failing to let them know that not a single penny of their entry fee goes to fund research, they tweeted; “remember, your entry fee can’t beat cancer – only you can.”

While still not stating the full facts, it is about as honest as Race for Life have been in years about how much of the income generated by the event actually funds research (and not the gravy train it has become).

For clarity, none of the entry fee funds research, none of the merchandise sales fund research, none of the commercial sponsorship funds research, none of the local authority support funds research, and an unclear amount of income raised via individual fundraising funds research (definitely less than 79% although Cancer Research UK have yet to reply when asked).

In the Race 4 Truth, Cancer Research UK are lagging behind.

ONE YEAR AFTER WE CAUGHT THEM OUT CANCER RESEARCH UK STILL MISLEADING THE PUBLIC

On 31st May last year we called out the Race for Life after they tweeted deliberately misleading information.

They tweeted, as they continue to do so almost daily, that simply entering the Race for Life supports research into cancer. We challenged them on this knowing that not a single penny of the entry fees supports research, something they don’t even admit in the small print on the event website.

It is deliberately misleading at best, an outright lie at worst. And, given they have at least 25 years of form for lying, we know which we believe it is.

Following our challenge, via Twitter, they replied acknowledging that the entry fee does not support cancer but covers the cost of staging the event. 

They went on to state; “This enables all the sponsorship money, raised by our amazing supporters, to go directly to Cancer Research UK’s ground-breaking and life saving research.”

But does it? We challenged them to confirm that ALL of the sponsorship raised goes directly to research (as their tweet claimed). Going to Cancer Research UK does not mean funding research. It can mean funding the CEO’s £1/4 million per annum salary, or the 219+ employees earning over £60,000p.a., or the expensive central London and regional offices, or the glossy TV ads, or, or, or….. it all comes out of funds raised by an unsuspecting and (deliberately) misled public.

Their reply? There hasn’t been one. One year later and despite several prompts from us, Cancer Research UK have failed to confirm or comment on something we know not to be true.

And, as with all messages from this integrity lacking charity, read that tweet carefully. It refers to sponsorship raised by followers, very deliberately excluding corporate sponsorship. No, we can’t trace where that ends up either.

Rather than admit a second time to misleading the public, the Race for Life has opted for silence, for ducking the issue. For not admitting to a lie.

The absence of any confirmation does not surprise us though. Cancer Research UK have form for not saying things, phrasing things cleverly, and using false stories, in order to create a misleading impression of their events and where money raised through those events goes.

It is a fact that they have spent a quarter of a century spinning a range of different yarns as to who  actually created the Race for Life and, in doing so, denying any recognition to the person who actually did.

Having been called out on these tales, rather than accept they got it wrong, they now take an official line of “not recognising anyone.” And why tell the truth when simply missing it out, covers up the lies and fits your agenda better?

For example, why tell people that none of their Race for Life entry fee funds research into cancer? Far better not to mention it at all and leave people with the impression it does through statements such as, “this is beating cancer.” How the entry fee “is beating cancer’ is anyone’s guess when none of it goes to any research. But let’s not tell anyone.

And then, rather than the (deliberate?) omissions, look out also for the cleverly phrased statements, such as the one we sought clarification on. Contradicting the tweet we quote above, the Race for Life website states that sponsorship raised goes to Cancer Research UK (not to research) raising questions as to what percentage actually finds its way to funding any research? 

But don’t ask, they won’t reply. They never admit to their lies, even when caught out. Indeed, on the entry fee lie, they continue to spin it out on a regular basis. Cancer Research UK ; less an integrity gap, more an integrity free zone.

What percentage of the sponsorship, raised and donated in good faith, actually funds research? 

In the absence of any reply, and in the face of the same deliberate lies/misleading statements still being repeated, study Cancer Research UK’s form and draw your own conclusions.

In the Race 4 Truth, Cancer Research UK are lagging behind.