This week is Volunteers Week and Cancer Research UK and Race for Life have been busy using social media to thank some who have been giving their time and supporting them in one way or another.
This is how it should be. Those who support them, or any other cause, should be given due recognition and thanks for their contribution no matter how small or large.
However, conspicuous by its absence is the long awaited recognition of, and thanks to, Jim Cowan, the man who created the Race for Life, an event which has been incredibly successful and raised hundreds of millions over the last quarter of a century.
Cherry picking those you thank and those you give recognition to undermines the sincerity of your message. By being selective, it gives the impression that it is hollow words driven by PR, and not a genuine appreciation of support given.
Meanwhile, worse than neither recognising nor thanking Jim, Cancer Research UK are instead trying to whitewash his name from the event’s history. After lying about the its origins for 25 years before being exposed, after supporting the fraudulent claims of their former employee Jill MacRae (who falsely claimed to be the event’s originator to bolster her CV), rather than set the record straight they choose to pretend the lies never happened, not correct them, and pursue a policy of not giving anyone credit for creating the event.
The hypocrisy is mind-boggling when you consider both Cancer Research UK’s Chair, Leszek Borysiewicz, and its CEO, Michelle Mitchell, have both been happy to accept recognition and thanks for themselves, not least a knighthood for Borysiewicz and an OBE for Mitchell.
Volunteers Week presents an opportunity for Cancer Research UK to set the record straight. Instead, they continue to show little integrity, poor ethics, low morals and act hypocritically. Calling their selective thank yous double standards, would be a huge understatement.
In the Race 4 Truth, Cancer Research UK are lagging behind.