Tag Archives: Ethics

PERCENTAGE OF CANCER RESEARCH UK INCOME GOING TO RESEARCH IS LOWER THAN THEY CLAIM

Cancer Research UK’s 2017-18 Annual Report claims “more than 80p from every £1” goes to funding research. However, a closer look reveals the figure is not an accurate one and omits certain income streams to paint a better picture than the reality.

The British public should, justifiably, be able to trust the charities seeking our support. They should be transparent in their dealings, ethical in their actions, and of the highest integrity in everything they do.

Sadly, as Race 4 Truth has exposed time and time again, Cancer Research UK are far from transparent, clearly unethical, and lack any level of integrity worth measuring.

A look at their most recent Annual Report (2017-18) reveals another way in which what they claim and reality are not necessarily the same thing, and demonstrates how when people think they are supporting a ‘worthy’ cause, far less of what they give goes where they expect it to.

The report claims that “more than 80p from every £1” goes to fund research (‘charitable activities’). And, using the same figures as they do, a quick check reveals this to be the case, 81% to be exact.

But, imagine you had a second job, a second income, one which cost you a bit more in transport and in uniforms. Given that extra cost, would you decide not to include it in any calculation to cover your family’s living costs? Would you not declare it?

Of course not. But that is what Cancer Research UK choose to do with what they call ‘trading income’.

This is the income from their high street shops. Importantly, it is also the income from things like Race for Life entry fees and merchandise sales.

Think about it, when you buy something from one of their high street stores, you assume that over 80% of their income supports ‘the cause.’ Why wouldn’t you? They say that is the case in their Annual Report.

When you enter the Race for Life, you assume that over 80% of the income it helps generate for the charity supports research into cancer. “This is beating cancer”, they proudly boast without telling you that not a penny of your entry fee goes to research and that not a penny of that entry fee is included in how they calculate their “over 80p from every £1” claim.

When this ‘trading income’ is included in the calculation (a not inconsiderable sum of £104m) the figure that goes to their charitable activities drops to below 74% (73.5%). More than a seven percent difference between the claim and the reality.

Although we believe it should be illegal for a charity to act in this way, it is not. We are not suggesting that Cancer Research UK are breaking any rules.

But what of trust? What of transparency? What of integrity? What of ethics?

If we can’t believe what a charity tells us on something as basic, as fundamental as where our money goes, what else are they telling us that we should be doubting?

In the Race 4 Truth, Cancer Research UK are lagging behind.

ARE CANCER RESEARCH UK AWARE OF CONCERNS OVER FUNDRAISING PRACTICES?

Here at the Race 4 Truth we have highlighted a number of concerns over the way Cancer Research UK deliberately misleads supporters, misrepresents facts, displays serious hypocrisy, and potentially supports fraud. We have gone as far as to question the culture of the organisation and its poor ethics and low integrity.

Now, we are wondering whether all of the above is something the organisation is not only fully aware of but is deliberate policy?

What could possibly bring us to this conclusion?

We have been examining Cancer Research UK’s 2017-18 Annual Report (more on which soon) and have found a rather ‘interesting’ statement on page 42.

At the top of the page, Cancer Research UK cite a reputation risk; “an issue related to our fundraising practices.”

Some might find this a very strange thing to consider a risk to reputation if those fundraising practices were more transparent, honest, and ethical.

We find ourselves once again questioning the culture within Cancer Research UK, the organisation’s integrity, and its ethical and moral compass. For this single line buried deep in their annual report suggests that the many issues Race 4 Truth have already highlighted are embedded, deliberate policy; policy that the senior management know is immoral and unethical but which are deliberate and which they encourage and employ regardless.

In the Race 4 Truth, Cancer Research UK are lagging behind.

HOW MUCH OF THE MONEY RAISED BY RACE FOR LIFE PARTICIPANTS FUNDS RESEARCH INTO CANCER?

There is a subtle but important difference between funding Cancer Research UK and funding research into cancer. The former funds high earning executives, highly paid management, multiple expensive offices, and more. The latter does as it says and funds research into cancer.

And two months after we raised the question of how much of the funds raised via sponsorship of runners taking part in the Race for Life goes directly to fund research in cancer, and despite our prompting them for a reply several times, we still await a response.

The absence of any confirmation does not surprise us though. Cancer Research UK have form for not saying things, phrasing things cleverly, and sometimes simply inaccurate stories, in order to create a misleading impression of their events and where money raised through those events goes.

It is a fact that they have spent the best part of a quarter of a century spinning a range of different yarns as to who created the Race for Life and denying any recognition to the person who actually did.

Having been called out on these tales, they now take an official, and hypocritical, line of “not recognising anyone.” And why tell the truth when simply missing it out fits your agenda better?

For example, why tell people that none of their Race for Life entry fee funds research into cancer? Far better not to mention it at all and leave people with the impression it does through statements such as, “this is beating cancer.” How the entry fee “is beating cancer’ is anyone’s guess when none of it goes to any research. But let’s not tell anyone.

And then, rather than the (deliberate?) omissions, look out also for the cleverly phrased statements, such as the one we are seeking clarification on (so far, without success). The Race for Life website states that sponsorship raised goes to Cancer Research UK leading to questions as to what percentage actually finds its way to funding any research?

For there is a fundamental difference between going to Cancer Research UK and its high earning executives, its expensive central London and regional offices, etc., and actually funding research.

What percentage of the sponsorship, raised and donated in good faith, actually funds research?

In the absence of any reply, study Cancer Research UK’s form and draw your own conclusions.

In the Race 4 Truth, Cancer Research UK are lagging behind.

THE RACE FOR LIFE – HOW IT ALL BEGAN

Early in 1993, John Cowan was diagnosed with the Prostate Cancer which would eventually take his life. The diagnosis motivated John’s son, Jim, to create a fundraising event to support the fight against cancer.

Through the summer of 1993, he researched what events already existed and searched for a ‘gap in the market’ – a gap big enough that it could be fully exploited to raise significant funds and increase awareness.

Although his starting point was his father’s Prostate Cancer, he ended up creating an event which raised funds for, and raised awareness of, women’s cancers. That event was to be called ‘The Race For Life.’

Jim had already organised a number of different fundraising events for good causes and also organised some road running events.

Using the road running events as a starting point, he identified that women were seriously underrepresented in running events, often with fewer than 15% of fields. It occurred to him that, surely, more women must want to run these events but, for some reason, weren’t, So, he decided to discover why not?

He found three key things were preventing women from taking part in road running:
1. The distances were generally considered too long. At the time most events were 5 miles and further. 5km road events were few and far between, 5000m being seen more as a track athlete’s event.

2. The events that were available were not viewed as ‘female friendly.’ The general atmosphere was very male dominated and, it was felt, unwelcoming for women.

3. Existing races were overly competitive, very serious and, put simply, just not fun.

Jim realised that, providing a solution to these issues would combine very well with his desire to create a new fundraising event to support the fight against cancer. That solution was to create a series of 5km runs, open only to women, which focused on fun not on competition. He called his idea, ‘The Race For Life.’

Initially, Jim took his idea to a breast cancer charity which, following consideration, declined the idea having decided it would not work. Then a conversation with a friend at his local athletic club opened the door to making an approach to the Imperial Cancer Research Fund (ICRF – Cancer Research UK’s former name). That friend was about to start temping at the charity and promised to find a contact name for Jim to approach.

This she did, and on 5th October 1993 Jim wrote to ICRF’s Events Manager, Jill MacRae (nee Baker), outlining his idea. A meeting was arranged, which then led to Jim organising the very first Race for Life in Battersea Park in 1994.

The rest should be a matter of historical record. However, following the successful launch Jill MacRae decided to falsely claim the idea as her own and ICRF, and later CRUK, have denied the idea was Jim’s, coming up with a range of different stories and whitewashing him from any mention in association with the event.

It is time for Cancer Research UK to do the right thing, stop the lies, and recognise Jim for his amazing creation, one which has benefitted the charity by many hundreds of millions of pounds, opened up running to women, and which changed the fundraising landscape in the UK forever.

And, one which should be a fitting tribute from a son to his deceased father.

In the Race 4 Truth, Cancer Research UK is lagging behind.

Below, a copy of Jim’s original letter proposing the Race for Life to ICRF/CRUK.

CANCER RESEARCH UK ACTIONS RISK UNDERMINING PUBLIC CONFIDENCE AND TRUST IN ALL CHARITIES

Following a series of high profile scandals, confidence and trust in the UK’s charity sector recently hit an all time low. You might think that would be a wake up call to the sector but at Cancer Research UK the intention appears to be one of deliberately further undermining that public trust and confidence.

Over the last few years there has been a series of scandals among high profile charities, scandals which have left the British public wondering which, if any, charities they can trust with their hard earned money.

From the collapse of Kids Company to food for sex scandals involving Oxfam, Save The Children, the Red Cross and more, to sexual harassment at the Presidents Club, and to wallet busting executive pay packages; barely a month goes by without another charity bringing the ethics of the whole sector into question.

Surely the wise charity would ensure that ethics and integrity were set to high standards and are well managed given this environment? Surely honesty and transparency would be vital? And what of habits of lying by omission, misrepresenting facts, and sheer bare-faced hypocrisy?

You would think so but, as Race 4 Truth has evidenced time and time again, at Cancer Research UK all of these acts are normal practice, part of the culture of the organisation.

And in not addressing that very poor culture, Cancer Research UK risk not only undermining confidence in themselves, but of further eroding public trust and confidence in the whole sector.

The public should be able to expect the very highest ethics, morals and integrity from charities; to be able to trust that the organisations they entrust with their money can be trusted and believed.

If charities like Cancer Research UK cannot get their house in order to provide this then the Charities Commission and government should be playing a far more proactive role in setting (high) standards and ensuring those (high) standards are complied with.

If they do not then the damage to the sector could spread far wider than solely those charities, like Cancer research UK, who display such poor ethics and low integrity, and end up damaging the innocent along with the guilty.

In the Race 4 Truth, Cancer Research UK are lagging behind.

HOW CANCER RESEARCH UK LIE COST RACE FOR LIFE CREATOR A JOB OFFER

Imagine creating a groundbreaking new fundraising event, one which goes on to raise over £1/2 Billion for the charity you shared it with and which changed the fundraising landscape in the UK for good, creating a type of event which has raised many times more than that for hundreds of charities.

Now, imagine you are going for a job and the charity you took your creation to, the one that has raised over £1/2 Billion through it, denied ever having heard of you making your CV look a lie and costing you the job.

How would you feel?

It is 25 years since Jim Cowan came up with the idea for the Race for Life and for 23 of those years Cancer Research UK (and their predecessor the Imperial Cancer Research Fund) have denied Jim had anything to do with the event. They have misrepresented its roots, created false stories, and supported the fraud of someone who lied about having created the event for her own career advancement.

Jim had tolerated the lies, the hypocrisy, the fraud, and the misrepresentations but finally, enough was enough. In may 2018 he vented that frustration on his Facebook timeline.

His post led to an outpouring of support from his friends, and from people he has never met.

Having read the post, we decided the best support we could offer Jim was to run a campaign to uncover the truth and demand Jim receive the recognition he deserves. Jim agreed to our idea and has been (and will be) allowing us to share copies of evidence from the event’s beginnings and from the intervening years.

Jim has also consented to our copying the post he put on Facebook in May, the post which led to such a big outpouring of support and which motivated us to start this campaign. That post read:

“Is there a charity with less integrity than Cancer Research UK?

I thought long and hard before posting this but I am fed up with this charity and their campaign of lies about the origins of the Race for Life. Up to now I have been frustrated by it, annoyed by it, and (of course) missed out of the recognition due for being the creator of the event and, some might say, the change in the UK charity fundraising landscape that came with it.

But now their lie is adversely affecting my next career move.

Yesterday, I received a phone call from the HR department of a large charity at which I had recently been interviewed for a new role. The call was to inform me that, although they felt I was by far the best candidate, they would not be offering me the role.

The reason? They had contacted some of the charities on my CV to check my history and all but one had checked out. The one? Cancer Research UK claimed to have never heard of me and denied I had ever had anything to do with the Race for Life.

Enough is enough. Their continued lying needs exposing.”

AND EXPOSING THE LYING IS WHAT RACE 4 TRUTH SETS OUT TO DO!

In the Race 4 Truth, Cancer Research UK are lagging behind.

NCVO CONSULTATION ON CHARITY SECTOR CODE OF ETHICS WILL LEAVE CRUK WANTING

The National Council for Voluntary Organisations (NCVO) has been developing a set of principles that can act as a ‘code of ethics’ for the charity sector and is now consulting on a draft code.

This code aims to support charities, their governing bodies, and those who work and volunteer in and with them in recognising and resolving ethical issues and conflicts. It sets out the key ethical principles and the supporting actions that charities should take to ensure an ethical approach to their work.

Charities and those who work in and with them would agree to uphold the following principles throughout their work:

  • Beneficiaries first
  • Integrity
  • Openness
  • Right to be safe

The NCVO say that by incorporating these principles into strategies, policies and procedures, charities would not only be upholding their fundamental values, but also setting the stage for long term success.

Would Cancer Research UK sign up to such a code? And, given their history of hypocrisy and dishonesty, if they did would they stand by them?

Take the section on Integrity as an example. The draft code states; “Charities and those who volunteer, work in and with them should uphold the highest levels of institutional integrity and personal conduct at all times.”

Given the near quarter of a century history of Cancer Research UK denying recognition to Jim Cowan, the man who created the Race for Life, a denial supported by 24 years of falsehoods about the event’s origins, we must question how such a position would stand up to comparison with the Code of Ethics being proposed?

Given the culture of hypocrisy evident throughout at Cancer Research UK, a culture reflected from the top down, we wonder at where that culture stands when compared with an ethical approach to standards and behaviour?

Given the apparent support for their former Event Manager’s fraudulent claims to have created the Race for Life, claims on which she has built a long and successful career, we must ask what Cancer Research UK consider to be ‘ethical’ about their behaviour and hers?

And, given the bold faced lie which led to our launching the Race 4 Truth, we find it hard to find any claims by Cancer Research UK to be of an organisation adhering to this, or any other, Code of Ethics to be laughable. Or. At least they would be laughable had they not done, and continue to do, so much damage to the man to whom they should be eternally grateful for creating their largest fundraising event and to whom the entire charity sector should be grateful for changing the  face of charity fundraising events when he did.

Here at Race 4 Truth we will be contacting the NCVO and seeking to contribute to their consultation on the proposed Code of Ethics. It is a shame that government are not demanding a more ethical approach from the whole sector under threat of loss of charitable status. For the public must be able to have faith in the sector, faith easily undermined by the likes of Cancer Research UK and their actions, to the detriment of all.

In the Race 4 Truth, Cancer Research UK are lagging behind.

More on the NCVO Charity Code of Ethics here.