Cancer Research UK’s 2017-18 Annual Report claims “more than 80p from every £1” goes to funding research. However, a closer look reveals the figure is not an accurate one and omits certain income streams to paint a better picture than the reality.
The British public should, justifiably, be able to trust the charities seeking our support. They should be transparent in their dealings, ethical in their actions, and of the highest integrity in everything they do.
Sadly, as Race 4 Truth has exposed time and time again, Cancer Research UK are far from transparent, clearly unethical, and lack any level of integrity worth measuring.
A look at their most recent Annual Report (2017-18) reveals another way in which what they claim and reality are not necessarily the same thing, and demonstrates how when people think they are supporting a ‘worthy’ cause, far less of what they give goes where they expect it to.
The report claims that “more than 80p from every £1” goes to fund research (‘charitable activities’). And, using the same figures as they do, a quick check reveals this to be the case, 81% to be exact.
But, imagine you had a second job, a second income, one which cost you a bit more in transport and in uniforms. Given that extra cost, would you decide not to include it in any calculation to cover your family’s living costs? Would you not declare it?
Of course not. But that is what Cancer Research UK choose to do with what they call ‘trading income’.
This is the income from their high street shops. Importantly, it is also the income from things like Race for Life entry fees and merchandise sales.
Think about it, when you buy something from one of their high street stores, you assume that over 80% of their income supports ‘the cause.’ Why wouldn’t you? They say that is the case in their Annual Report.
When you enter the Race for Life, you assume that over 80% of the income it helps generate for the charity supports research into cancer. “This is beating cancer”, they proudly boast without telling you that not a penny of your entry fee goes to research and that not a penny of that entry fee is included in how they calculate their “over 80p from every £1” claim.
When this ‘trading income’ is included in the calculation (a not inconsiderable sum of £104m) the figure that goes to their charitable activities drops to below 74% (73.5%). More than a seven percent difference between the claim and the reality.
Although we believe it should be illegal for a charity to act in this way, it is not. We are not suggesting that Cancer Research UK are breaking any rules.
But what of trust? What of transparency? What of integrity? What of ethics?
If we can’t believe what a charity tells us on something as basic, as fundamental as where our money goes, what else are they telling us that we should be doubting?
In the Race 4 Truth, Cancer Research UK are lagging behind.

Here at the Race 4 Truth we have highlighted a number of concerns over the way Cancer Research UK deliberately misleads supporters, misrepresents facts, displays serious hypocrisy, and potentially supports fraud. We have gone as far as to question the culture of the organisation and its poor ethics and low integrity.
There is a subtle but important difference between funding Cancer Research UK and funding research into cancer.
Early in 1993, John Cowan was diagnosed with the Prostate Cancer which would eventually take his life. The diagnosis motivated John’s son, Jim, to create a fundraising event to support the fight against cancer.

Following a series of high profile scandals, confidence and trust in the UK’s charity sector recently hit an all time low. You might think that would be a wake up call to the sector but at Cancer Research UK the intention appears to be one of deliberately further undermining that public trust and confidence.
Imagine creating a groundbreaking new fundraising event, one which goes on to raise over £1/2 Billion for the charity you shared it with and which changed the fundraising landscape in the UK for good, creating a type of event which has raised many times more than that for hundreds of charities.
The National Council for Voluntary Organisations (NCVO) has been developing a set of principles that can act as a ‘code of ethics’ for the charity sector and is now consulting on a draft code.
When Cancer Research UK’s new Chief Executive, Michelle Mitchell, takes up her post later this summer, she will face many of the same challenges facing all CEO’s, whether in the corporate or charity sector. Where is the organisation going? How will it maintain or increase growth? What will the broader economy mean to fundraising? And more, including understanding and improving public perceptions of the charity.
Hypocrisy? Absolutely. For although the charity and its leadership refuse to recognise Jim Cowan, they have been more than happy over the years to 
The Race 4 Truth
They Tweeted using Father’s Day as a marketing tool and calling on people to honour fathers affected by cancer while (still) ignoring Jim Cowan and denying him recognition for creating the event and in full knowledge of the fact that the inspiration behind Jim’s creating of the Race for Life was his own father’s cancer diagnosis in 1993. Hypocrisy?
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And what of their Chairman, Professor Sir Leszek Borysiewicz, who was knighted in 2001 in recognition of his work. Where does he stand on recognising Jim Cowan for the creation of an event his charity has gained so much through? He refuses to recognise Jim at all. No, it is fine for others to recognise him but not for him to recognise Jim. Hypocrisy?
The charity’s new Chief Executive Officer will be starting work soon. Michelle Mitchell already has an OBE so we know she is willing to accept recognition for her achievements. We can only hope that, unlike those who preceded her, she is not a hypocrite and will be keen to ensure recognition to all who merit it both within the organisation and without.