Having created the Race for Life only to see a member of staff at Cancer Research UK steal the idea and for the charity’s leadership to support a campaign of lies about the event’s origins (despite being offered evidence as to their claims being fiction), you could be forgiven for thinking that person would want nothing more to do with the charity sector.
Fortunately for a number of other charities that was not the case and Jim Cowan, the man who created the Race for Life, has successfully helped to raise £millions for other causes over the intervening years.
The sheer volume of fundraising events that Jim has been behind is too large to list them all here, the following being just a sample.
For example Jim turned the Poppy Run into a national series of events taking place in all four home countries as well as being the only fun run to be officially staged in Camp Bastion in Afghanistan. And armed forces charities further benefited through the creation of the People’s Run 2 Remember, another national series, organised nationally by Jim through a dedicated network of local organisers.
Indeed, if you have taken part in any event which included the term ‘People’s Run’ in its title, you have taken part in an event organised by Jim for the many good causes associated.
Beyond running, he organised the Rio Three Peaks Challenge events, modelled on the UK Three Peaks but using the mountains surrounding Rio de Janeiro and supporting street kids around the world.
Jim Cowan on top of Corcovado during the Rio Three Peaks Challenge in 2016.
From pub nights to dinners, from fun runs to challenge events, from local to national and international charities, Jim has created and managed hundreds of events.
And he has also tackled a number of challenge events himself to raise further funds. From completing the Three Peaks inside 24 hours to taking on Hadrian’s Wall non-stop in 31 hours, and completing the Fan Dance in just outside 4 hours to his current project, Challenge 72.
Challenge 72 will involve Jim and a friend, Aide Myatt, walking 72 miles, in under 72 hours, while each carrying 72lbs on their back, supported by four other friends. It takes place between 27th and 29th August and raises funds for the Grenfell Foundation supporting a community still struggling over three years on from the tragic fire.
If you would like to find out more about Challenge 72, which Jim describes as his toughest challenge yet, full details can be found at www.challenge72.co.uk along with a link to the Just Giving page.
After Challenge 72, what will come next for Jim? He doesn’t know yet. But you can be assured that despite the negative experience provided by Cancer Research UK’s theft of the Race for Life, he is far from finished supporting other important causes.
In the Race 4 Truth, Cancer Research UK are lagging behind.
While Race 4 Truth has issue with the organisation’s leadership, we feel for those members of staff affected by these cuts and send our best wishes to them all, together with our hopes that they all find new roles at organisations (hopefully with more integrity) very soon.
And wouldn’t now be a good time to have someone like Jim Cowan, someone with the ability to create such a new, groundbreaking, fundraising event on your side instead of having deliberately lied about, ignored and alienated him over so many years?
In the Race For Truth, Cancer Research UK are lagging behind!
Early in 1993, John Cowan was diagnosed with the Prostate Cancer which would eventually take his life. The diagnosis motivated John’s son, Jim, to create a fundraising event to support the fight against cancer.
Through the summer of 1993, he researched what events already existed and searched for a ‘gap in the market’ – a gap big enough that it could be fully exploited to raise significant funds and increase awareness.
Although his starting point was his father’s Prostate Cancer, he ended up creating an event which raised funds for, and raised awareness of, women’s cancers. That event was to be called ‘The Race For Life.’
Jim had already organised a number of different fundraising events for good causes and also organised some road running events.
Using the road running events as a starting point, he identified that women were seriously underrepresented in running events, often with fewer than 15% of fields. It occurred to him that, surely, more women must want to run these events but, for some reason, weren’t, So, he decided to discover why not?
He found three key things were preventing women from taking part in road running: 1. The distances were generally considered too long. At the time most events were 5 miles and further. 5km road events were few and far between, 5000m being seen more as a track athlete’s event.
2. The events that were available were not viewed as ‘female friendly.’ The general atmosphere was very male dominated and, it was felt, unwelcoming for women.
3. Existing races were overly competitive, very serious and, put simply, just not fun.
Jim realised that, providing a solution to these issues would combine very well with his desire to create a new fundraising event to support the fight against cancer. That solution was to create a series of 5km runs, open only to women, which focused on fun not on competition. He called his idea, ‘The Race For Life.’
Initially, Jim took his idea to a breast cancer charity which, following consideration, declined the idea having decided it would not work. Then a conversation with a friend at his local athletic club opened the door to making an approach to the Imperial Cancer Research Fund (ICRF – Cancer Research UK’s former name). That friend was about to start temping at the charity and promised to find a contact name for Jim to approach.
This she did, and on 5th October 1993 Jim wrote to ICRF’s Events Manager, Jill MacRae (nee Baker), outlining his idea. A meeting was arranged, which then led to Jim organising the very first Race for Life in Battersea Park in 1994.
It is time for Cancer Research UK to do the right thing, stop the lies, and recognise Jim for his amazing creation, one which has benefitted the charity by many hundreds of millions of pounds, opened up running to women, and which changed the fundraising landscape in the UK forever. And, one which should be a fitting tribute from a son to his deceased father.
In the Race 4 Truth, Cancer Research UK is lagging behind.
Below, a copy of Jim’s original letter proposing the Race for Life to ICRF/CRUK.
The charity sector’s favourite hypocrite is, once again, accepting recognition while continuing to deny any recognition to Jim Cowan, the man who created Race for Life, her charity’s biggest fundraiser.
Yesterday, Cancer Research UK (CRUK) were recognised by the World Health Organisation (WHO) for their “outstanding contribution to tobacco control.” And CRUK’s CEO, Michelle Mitchell wasted no time in telling the world via Twitter.
We are not saying the recognition Mitchell and CRUK received from WHO is not merited, we are highlighting how hypocritical it is to accept recognition for yourself while knowingly denying it to someone else; someone whose creation has raised hundreds of millions of pounds for your charity.
The Cambridge English Dictionary defines hypocrisy thus:
Hypocrisy (hɪˈpɒk.rɪ.si); a situation in which someone pretends to believe something that they do not really believe, or that is the opposite of what they do or say at another time: “There’s one rule for her and another rule for everyone else and it’s sheer hypocrisy.”
And in refusing to give the recognition rightly due to Jim Cowan, every time they accept recognition (individually or as an organisation), or bestow recognition on others, they are acting hypocritically.
Back in January we catalogued Mitchell and her charity’s shocking record of hypocrisy asking whether she is the UK charity sector’s biggest hypocrite?
It appears it is a crown she is proud to wear. But then, she does love a bit of recognition!
In the Race 4 Truth, Cancer Research UK are lagging behind!
One of the themes which keeps recurring when looking at the behaviours of those who lead Cancer Research UK is that of hypocrisy. At times that hypocrisy is so subtle it could be overlooked by those not aware of the facts of the charity’s treatment of Jim Cowan, the man who created the Race for Life. And we can only wonder at what further hypocrisy they may be displaying in other areas we have less information about.
When the current Chief Executive, Michelle Mitchell, assumed her role a little over a year ago she was taking the reigns of an organisation where hypocrisy was already embedded as standard and acceptable behaviour by those at the top. We were hopeful that a new broom might bring more integrity and address the issue. Far from it. In fact, Mitchell has taken CRUK’s hypocrisy to new levels, and always delivered with a straight face and with no thought for the impact it has on others.
In 2018 we shared articles addressing CRUK’s institutional hypocrisy. We wondered at their then CEO, Sir Harpal Kumar, and his hypocrisy in steadfastly refusing to recognise (or even acknowledge) Jim Cowan for creating the Race for Life while happily accepting recognition for his own work and achievements. Textbook hypocrisy.
We looked at the issue of hypocrisy across the charity and asked whether CRUK is the home of charity sector hypocrisy? And we looked at the charity’s Chairman, and its committees and Board of Trustees and exposed yet more examples of glaring hypocrisy.
So when CRUK announced that Michelle Mitchell would be succeeding Kumar we took the announcement with some optimism that a new leader might prove to be the turning point. That the charity might rediscover integrity and honesty and cease its hypocrisy.
It didn’t take long to discover that optimism was misplaced. Whether Mitchell brought her own hypocrisy with her or whether she just got consumed by CRUK’s institutional hypocrisy we don’t know. We do know that she has taken that hypocrisy to new levels.
On 20th January this year Mitchell tweeted, “A very important reminder today, and every day. Mental health matters, and mental health problems can be devastating. It’s something I’ve seen up close too many times, and proper support is vital.”
On the surface a positive tweet supporting an important issue. Except, and Mitchell is aware of this, her actions expose her comments as nothing more than PR, as spin. And as hypocrisy.
It is hypocrisy. And it is hypocrisy she is aware of and therefore seemingly cares not a joy about. We know she is aware of it because in October last year when marking World Mental Health Day she also spoke about the importance of addressing mental health issues. We reminded her that neither her nor her organisation cared one jot about Jim Cowan’s mental health when spending 25 years lying about him, when covering up the fraud of their own employee who we have evidenced stole the idea for the Race for Life from Jim. When saying CRUK had never heard of Jim when a prospective employer was checking his CV, thus costing him a job offer. The list goes on. The stress, the pressure, the strain placed on Jim has been enormous. Mitchell’s response? Silence.
Does Mitchell or her organisation care about the possible toll on Jim’s mental health? No. Not a jot. To them mental health is a topic they are selective over, a topic with more value as a PR message than one requiring actions to back up their hollow words.
But hypocrisy demonstrated by her statements on mental health, while inexcusable, probably wouldn’t make Mitchell the charity sector’s biggest hypocrite. No, to award her with that title she would have to have displayed consistent hypocrisy across a range of topics, ably supported by statements from the the organisation she heads.
And, in the short time she has been in post as CEO at Cancer Research UK, we have already highlighted numerous examples of this hypocrisy. It is hypocrisy which comes from the top. It is hypocrisy deeply embedded within the charity’s culture.
27th January 2019: We reported on Mitchell’s tweet where she described as “amazing” meeting Grand Challenge winners. The hypocrisy of recognising some while refusing to recognise others was apparently lost on her.
15th April 2019: We reported how, following correspondence with Mitchell it had become abundantly clear that, while she was/is happy to receive recognition for her own work and achievements (including accepting an OBE), she was going to continue with Cancer Research UK’s policy of refusing to recognise Jim Cowan for creating the Race for Life. An example of text book hypocrisy.
4th May 2019: We shared an analysis of correspondence between Jim Cowan and Michelle Mitchell which highlighted the ongoing hypocrisy of both the CEO and the organisation in refusing to recognise Jim Cowan for his amazing creation. The analysis also highlighted how Mitchell’s (delegated) response has failed to address a single issue raised in Jim’s correspondence. Given the importance Mitchell claims to place on collaboration (see 23rd October 2019 below) we can only wonder at her continued desire not to recognise the importance to her organisation of Jim choosing to collaborate with her charity when he created the Race for Life? It is clearly hypocritical and surely any sensible person or organisation would think twice before collaborating with CRUK in future, especially given their willingness to cover up the fraud of their employee who stole the idea from Jim. Textbook hypocrisy but definitely not textbook collaboration.
5th June 2019: To mark Volunteers Week, Cancer Research UK were again busy on social media, busy thanking and recognising their volunteers. This is as it should be but we questioned the sincerity of those thanks given that no such words of thanks, or even recognition has ever been extended to Jim Cowan for creating the Race for Life. Hypocritically given thank-yous are not thank-yous at all, merely hollow words.
11th June 2019: We gave Mitchell a new title as Cancer Research UK’s ‘Hypocrite in Chief’ when reporting how, yet again, she was gushing on Twitter about CRUK employees receiving recognition for their achievements in the Queen’s Birthday Honours List. Again, the hypocrisy of doing so while refusing any recognition to Jim Cowan for his incredible creation seemed to pass her by.
13th June 2019: Again the social media world was awash with posts and tweets from CRUK. This time they were asking people to nominate their Race for Life Hero (or Heroes). With a straight face they asked for nominations in the full knowledge that without Jim Cowan there would be no Race for Life and therefore no Race for Life Heroes. Our supporters rallied around and nominated Jim as their Hero. Sadly theirs were the only posts and tweets responding to the request which received no reply. Mitchell’s organisation once again providing an outstanding example of hypocrisy.
7th August 2019: We questioned the hypocrisy of Cancer Research UK selling pitches to caterers who were selling bacon rolls and other bacon products at 2019 Race for Life venues. Why? This is the same Cancer Research UK, the one led by Mitchell, which warns people that bacon is carcinogenic (cancer causing). We wondered whether they saw the hypocrisy in effectively saying, “Bacon is carcinogenic. It causes cancer. Here, have a bacon roll while we pop to the bank!”
15th August 2019: In an interview in Third Sector magazine, Ed Aspell, CRUK’s Director of Fundraising announced plans to retire at the end of the year. In the interview Aspel revealed that he would love to have come up with “that one, radical, transformational change that is different from the traditional model…” Had he done so, it is very reasonable to assume the charity would have lauded his achievement and praised him with recognition. The very opposite of what they have done with Jim Cowan who came up with just such a game changer when creating the Race for Life in 1993.
17th September 2019: Having tweeted about talking to Cancer Research UK supporters about the charity’s history, we replied to her asking how accurate that history is? After all, we know that her organisation has spent over a quarter of a century trying to rewrite the history of the Race for Life and attempting to erase its creator from its history. What we don’t know is what else the charity claims as its ‘history’ is also made up to fit whatever tale they would rather spin. How anyone could be expected to trust any organisation, let alone a charity, which acts in this way, we are at a loss to explain. The ensuing silence from Mitchell suggests she is too.
23rd October 2019: Addressing the NPC Ignites conference, Mitchell talked at length about the importance of collaboration to the charity sector. We can only wonder at her sincerity given her organisation’s history of stealing ideas from those seeking to collaborate with them. The Race for Life comes to mind. Maybe not sincerity, more hypocrisy. We raised the issue with her but, as per usual, the silence in response was deafening. And it wasn’t a one off oversight on her part. Mitchell has continued voicing her hypocritical line on collaboration since, for example in Civil Society magazine on 26th November.
4th November 2019: After a supporter got in touch to tell us about Mitchell’s hypocritical tweet on 10th October marking World Mental Health Day, we reported the facts, highlighted the hypocrisy, and via Twitter (seemingly her favourite platform for communication) asked Mitchell if she cared to reply? Other than as a tool for PR and spin, mental health is not as important a subject to Mitchell and her organisation as they would like us to believe. Or is it just Jim Cowan’s mental health she cares nothing about? Whichever it is, her hypocrisy is laid bare for all to see.
8th January 2020: Lisa Adams, Cancer Research UK’s Media Relations Officer in Scotland, tweeted that she was “so proud to be a part of this” when retweeting a Race for Life tweet. Given her profile states ‘media with honesty’ we challenged her on whether she would be “applying some of that honesty and recognising the man who created the Race for Life? Or did she support CRUK’s lies for the last 25 years, covering up of fraud, etc. Honesty: words or deeds?” Her response was to hide our tweet. Media with honesty? Or gross hypocrisy? You decide.
12th January 2020: In a repeat of their hypocrisy of 13th June 2019 (see above), the charity headed by Mitchell again asked for nominations for Race for Life Heroes. Race 4 Truth supporters again rallied round and nominated Jim Cowan. Again, they were the only nominations, to date, to be ignored.
20th January 2020: As reported above, Mitchell again used the issue of mental health for PR and spin purposes. At least we assume it to be PR and spin because, surely, if she really took the issue seriously she would give far greater consideration to Jim Cowan’s mental health given her charity’s shocking treatment of him.
It is quite a year (and a bit) Mitchell has had in her new role. It is far from easy to reach, let alone sustain, such levels of hypocrisy. That hypocrisy has, under her leadership, reached new levels and remained deeply embedded in the culture at Cancer Research UK.
We find it hard to believe there can be a more hypocritical CEO in the charity sector, or a charity where hypocrisy is more deeply embedded than at Cancer Research UK. And we can only wonder at the breadth and depth of that hypocrisy given what we have discovered is likely to only scratch the surface given the size of the organisation.
The Cambridge Dictionary defines ‘Hypocrisy’ thus: a situation in which someone pretends to believe something that they do not really believe, or that is the opposite of what they do or say at another time: e.g “There’s one rule for her and another rule for everyone else and it’s sheer hypocrisy.”
Created by Jim Cowan, the Race for Life, is well on its way to raising its first £1 Billion. An astonishing amount.
If that isn’t worthy of recognition, we struggle to figure out what is. And it is in the accepting of recognition for themselves while denying it to others that the hypocrisy of Michelle Mitchell and Cancer Research UK really stands out.
In the Race 4 Truth, Cancer Research UK are lagging behind.
In yet another bout of hypocrisy, Cancer Research UK are asking people to nominate their Race for Life hero (or heroes).
This is the same organisation which refuses to recognise, let alone thank, the man who created the Race for Life; the man without whom none of the near £1billion it has raised would have been possible. Instead, they are trying to airbrush that man, Jim Cowan, from the event’s history while taking no steps to distance themselves from the fraudulent activities of Jill MacRae, the employee who faked creating the event herself.
Why not help us to speak against this hypocrisy, this lack of integrity; why not nominate Jim Cowan as your Race for Life hero; why not nominate the person without whom none of it would have happened?
To nominate Jim email your nomination and reason for nominating to: [email protected]
Earlier today (8th January 2020) we noticed a Tweet from Cancer Research UK’s Senior Media Relations Officer in Scotland, Lisa Adams (@lisaadamswrites), in which she shared a Tweet about the Race for Life from CRUK In Scotland, adding the comment, “So proud to be part of this.” (see below)
In her Twitter profile, Adams states, ‘Media with honesty…..’ (see below)
Given the long campaign of dishonesty, cover up, and hypocrisy CRUK have waged to erase Jim Cowan, the Race for Life’s creator, from its history, we thought this statement should be challenged.
If Adams profile claim were true (ie ‘honest) then surely she would want to know more (if she didn’t already). Conversely, if it was just a hollow statement based not in fact but in PR and spin, her reaction would tell all.
We therefore replied to her Tweet; “Your profile states, ‘media with honesty…’ Will you be applying some of that honesty and recognising the man who created @raceforlife or do you support @CR_UK lies for the last 25 years, covering up of fraud, etc. Honesty: words or deeds?” (see below)
We didn’t have to wait long to find out. Within minutes we received a Twitter alert telling us that Adams had hidden our reply, meaning no one else would see it. It appears that “media with honesty” is a hollow claim without foundation.
The thing about honesty is that it is not selective. You are either honest or you are not. You can’t make a claim, ‘media with honesty’ and then pick and choose what you want to be honest about.
Of course, and sadly, the response did not surprise us. The culture and policy at Cancer Research UK when it comes to Jim Cowan is one of erasing him from the event’s history, covering up the fraud, and sharing numerous falsehoods about the event’s origins. The culture and policy at Cancer Research UK is dishonesty and hypocrisy.
And, we should remind ourselves, if they are not honest about this matter on which we are well versed and despite the evidence; what else are they deceiving us about? Can we trust them on anything?
Honesty can only be measured by deeds, words alone are just that, words. Hollow words at that.
In the Race 4 Truth, Cancer Research UK are lagging behind.
The hypocrisy of Michelle Mitchell, Cancer Research UK’s CEO is already a matter of record but, yet again, we find ourselves asking whether that hypocrisy has any limits?
A supporter of Race 4 Truth has been in touch asking us whether we were aware of Michelle Mitchell’s World Mental Health Day (10th October) Tweet (see below) in which she stated; “I want to create a culture at Cancer Research UK where people feel comfortable about their mental health and feel supported.”
A laudable aim but extremely hypocritical given that Mitchell has given not a single thought to Jim Cowan’s mental health following the quarter of a century of lies from her organisation in which they denied he was/is the creator of the Race for Life.
She also gave Jim’s mental health no consideration when the facts made CRUK’s stance unsupportable. Instead, she supported her organisation’s attempts to completely write Jim from the event’s history by denying credit to anyone.
The charity’s stance, which has also included turning a blind eye to the fraud of Jill MacRae, the employee who stole the idea, brings into question its integrity and moral compass, a question which is damning of its recent and current leadership.
But it is the hypocrisy which stands out.
How can anyone claim to care about the very serious issue of mental health when leading on such policies?
Put yourself in Jim’s position; how would you be affected? Every time you see a Race for Life or Cancer Research UK advertisement or report or social media post you are reminded of the theft of your idea, of the lies, of the fraud. Worse, you are reminded that your father, whose cancer diagnosis was the inspiration behind the event’s creation, has been deemed not worthy of remembering by those running CRUK.
Many would struggle. Fortunately, Jim is a very strong, robust person and continues to stand up and stand strong in the face of Mitchell, and her charity’s, ongoing campaign to remove his name from the event’s history. But even someone as strong as he is, still has days when it gets to him.
So, the question must be asked of Mitchell, if you take mental health issues as seriously as your tweet suggests, how do you explain your treatment of Jim Cowan? Or, more likely, is that concern just PR and spin; yet more hypocrisy?
As with the many other questions Mitchell and her organisation need to answer over the Race for Life, we will not hold our breath awaiting an answer. CRUK know that their only defence is no defence!
In the Race 4 Truth, Cancer Research UK are lagging behind.
Journalist Sonia Poulter asks, quite reasonably, “Jim Cowan created the phenomenally successful charity fundraiser, The Race for Life to honour his father who died with cancer. Why have Cancer Research UK erased Jim from history?”
In the Race 4 Truth, Cancer Research UK are lagging behind!
October 10th saw an important conference for the charity sector take place when NPC, the think tank and consultancy for the sector, hosted its NPC Ignites Conference on 10th October.
Many charities gain valuable information and ideas from the conference and the value of one of the topics discussed, collaboration, should not be understated.
One of the topics for discussion was the uncertainty faced by the sector during the uncertainty surrounding Brexit. And, with a straight face, Cancer Research UK’s Chief Executive Michelle Mitchell suggested that, for her, collaboration is key.
A good idea but here at Race 4 Truth we must question Mitchell’s own belief in what she espouses? We question how she could make such a statement with a straight face?
After all, this is the woman who runs the charity that Jim Cowan took the original idea of the Race for Life to in 1993; seeking to collaborate with them on building it into a significant fundraising event.
It is the charity which then stole that idea, ditched Jim, and then spent 25 years falsely citing a range of different sources for the event. Yes, the same charity which, when the lies were exposed, instead of correcting them and recognising (let alone thanking) Jim took a stance of, “we don’t recognise anyone.” That same charity which regularly recognises and thanks others. The one which happily accepts thanks and recognition from others. Indeed, Mitchell was happy to accept an OBE in recognition for her own work. And let’s not forget, Mitchell leads the same charity which has turned a blind eye to the fraud of their own employee who they now know stole the idea. Collaboration?
The charity has a long record of hypocrisy and Mitchell’s belief that “collaboration is key” holds little or no water when examined.
Why would anyone consider seeking to collaborate with CRUK when that organisation’s own history clearly displays they do not collaborate on ideas from outside sources, they steal them and then claim then as their own.
And, should anyone having a similar big, creative, fundraising idea to Jim’s be seeking collaboration with a charity, why would they trust CRUK not to take their idea too?
The danger to the rest of the charity sector, one worthy of consideration by all those sector leaders attending NPC Ignites, is that Mitchell and CRUK’s actions and ensuing deceit and hypocrisy risk undermining ideas people like Jim’s trust in the entire sector.
In the Race 4 Truth, Cancer Research UK are lagging behind.
